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Dot-Coms Still Dominant Online Advertisers
05/09/2000,Cyberatlas. Traditional companies may be paying more attention to online advertising, but they have long way to go to equal dot-com advertisers when it comes to actually placing an ad online. Dot-coms outnumber traditional advertisers online two to one, according to a report by AdRelevance.
Internet ad rates decline; pay-to-surf sites pay less
06/09/2000,Michelle Kessler, USA TODAY. The steep decline in Internet advertising rates is taking a toll on companies that pay users to view ads while they surf the Web -- and forcing many to scrap their business models.
Dot-Coms Still Dominant Online Advertisers
05/09/2000,Cyberatlas. Traditional companies may be paying more attention to online advertising, but they have long way to go to equal dot-com advertisers when it comes to actually placing an ad online. Dot-coms outnumber traditional advertisers online two to one, according to a report by AdRelevance.
Online ads continue to grow
1/18/00, Margaret Kane, ZDNet News. The IAB study, produced in conjunction with PricewaterhouseCoopers, found that spending on online ads rose 30 percent in Q3 compared to the second quarter, and it grew a whopping 125 percent over the third quarter of 1998.
Online Ad Revenue Keeps on Growing
10/5/99, Michael Pastore, CyberAtlas. Internet advertising revenue hit $693 million for the first quarter of 1999, nearly doubling the $351 million that was recorded in the first quarter of 1998, according to the Internet Advertising Bureau's Internet Ad Revenue Report.
Got The Click-through Blues?
6/1/99, Deborah Kania, ClickZ. Before getting into the concept and methods of measuring cost-per-action, let's look at the ways to get more people to click on your online ads....
Internet ad rates decline; pay-to-surf sites pay less
06/09/2000,Michelle Kessler, USA TODAY. The steep decline in Internet advertising rates is taking a toll on companies that pay users to view ads while they surf the Web -- and forcing many to scrap their business models.
Got The Click-through Blues?
6/1/99, Deborah Kania, ClickZ. The web-marketing folks at The New York Times have recently released a white paper that highlights case studies using one-to-one advertising and a cost-per-response measurement.
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