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Rich Media Faces Online Obstacles
11/8/99, Steven Vonder Haar, Inter@ctive Week. Online marketing approaches that combine animation, sound and other attention-grabbing multimedia technologies were supposed to breathe new life into the Internet advertising business this year, giving publishers new tools to boost slumping ad rates.
Online Advertising Glossary: Sponsorships
5/15/00, ClickZ. Judging from the volume of email we're getting on this topic, a lot of people seem to be as frustrated as we are about the constantly shifting sands of advertising-related definitions.
Portal Peril
05/09/2000,Jim Meskaukas,ClickZ. Once we had just directories and search engines. Directories were the straightforward, if somewhat simplistic, hierarchical taxonomies put together by humans and logged and located with software. Over time, directories and search engines have taken on each other's qualities, added content and services, and become portals.
Search Engine Ads a Bargain
12/20/99, Reuters. As advertising-supported Web sites proliferate on the Internet, advertisers are seeing a wide variation in ad formats and prices, according to a report released Monday.
A woman's weekly guide to cyberspace: Advertising and hiring on the Web
10/10/99, Star Telegram, The Virtual Woman. This week's column focuses on bridging the gap between the two and answers your questions about bringing your brick and mortar biz into cyberspace. Whether you're looking to find new employees, promote your new site or to sell stuff online you'll find some snappy ideas here!
Embracing the Promise of Interactive Advertising
1/24/00, Eric Picard, ClickZ. The explosion of rich media advertising in 1999 was just that, and it forced many traditional advertising agencies to evaluate how they could offer this exciting, dynamic interactive medium to their clients.
Television Vs. The Internet
12/7/99, Jeff Moore, ClickZ. It's the $64,000 question. To what extent is Internet advertising displacing television advertising? The press has been speculating for years now about the Internet's impact on television....
Search Engine Ads a Bargain
12/20/99, Reuters. As advertising-supported Web sites proliferate on the Internet, advertisers are seeing a wide variation in ad formats and prices, according to a report released Monday.
The Future Of Web Advertising
10/6/99, Sean Carton, ClickZ. The E*Banner actually gives you the ability to deliver mini web sites within a banner. At first, the customer sees what looks like an animated banner. In actuality, it's a Java-based banner (loading in under 7K) that expands when clicked, opening window-shade-like on the page and allowing the user full interactivity within the space.
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