Press Release - Be Free
8/30/99, BE FREE, INC. Launches B-INTOUCH sm. B-INTOUCH sm E-nables sm anyone with an E-mail account to earn commissions.
Affiliate Programs: Do They Work for B-to-B?
11/19/99, Barry Silverstein, ClickZ. eMarketer says that affiliate marketing is "widely regarded as the next evolutionary step in online advertising." And with banner advertising response rates falling precipitously, this could well be the case.
Affiliate Programs Gain Eyeballs but Not Dollars
6/30/99, Ben Templin, web Review. San Francisco, CA—In a daylong program that was part tutorial and part inspirational speech, Declan Dunn preached the power of affiliate networks. Dunn, who spoke at the opening of Web99, is a leading consultant on affiliate programs as a way to increase traffic at e-commerce sites.
Interview: Lex Sisney, CEO, Commission Junction
07/27/99, KAREN LAKE, InternetClan, interviews Lex Sisney on the beginnings of Commission Junction and how Affiliates came into play.
A Day in the Life of......
5/26/00, Joel Gehman, ClickZ. The best approach starts with a clear understanding of the situation. In the world of affiliate marketing, data drives understanding and intelligence. Spend the first week of every month running your numbers.
DoubleClick Elbows Into E-Commerce
5/26/99, Steven Vonder Haar, Inter@ctive Week. DoubleClick, making its most significant move beyond the banner advertising business, plans this week to take the wraps off a strategy to provide turnkey electronic commerce services for its partner Web sites.
Managing Your Affiliates - Nightmare on Webstreet?
5/23/99,Herby Olschewski, ICCWorldWide Article. How best to manage and pay your affiliates? Get it wrong, and what should be a lucrative sales channel, is sure to become your worst nightmare.
A Point-and-Click Sales Force
7/12/99, Dennis Berman, Businessweek. Most small businesses don't realize that they can set up their own Web affiliate programs a la Amazon to boost their Internet sales. The good news is that it's getting easier to do.
Webvertising for free
7/2/99,Shelly K. Schwartz.CNN Financial Network. Getting your company's name out there doesn't have to break the bank.
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