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Making Banner Ads Work for You
10/10/99, Jason Zigmont, HowToSell.net. For an ISP, there are two sides to banner advertising. Buying and selling. This week we will take a brief look at banner ads, how you can make money off of them, and how you can get new users through them.
Stop Swooning and Get the Bugs Out of Retail
1/18/99, Whit Andrews, Internet World. Two years ago we were all told that the problems causing online advertising's somewhat tepid performance were going to get fixed as the market matured, as technology improved, as time passed and competency was reinforced.
Designing Winning Ad Banners
6/7/99, Charlie Morris, Web Developer's Virtual Library. For your online ad campaign to be succesful, you need attractive, appropriate, attention-getting banners. In this tutorial, I'll explain how to design banners using graphic tools like Photoshop or Paintshop Pro...
Create ad banners for the Web in a snap
4/19/99, Jennifer Plonka, Product Review on MetaCreations' Headline Studio 1.0, which was released in February for both the PC and Macintosh platforms.
Are GIF Banners Dead?
3/15/99, Tom Hespos,ClickZ. Cyberspace is a place where the new and cool is constantly tested against the old and the worn-out. And I think we may be well on our way toward seeing GIF banner advertising replaced by more flexible formats.
Why Should I Click Here?
4/30/99, Oliver Marks,ClickZ. Advertising by definition means creating a compelling message with a call to action. My issue is the sheer number of banner ads which give you no good reason to explore further.
Cash in on Ad Space!
9/20/99, Fawad Ahmed, Goldvisions. There are two ways to earn an income from your website. One is to sell a service or product to your visitors. The other is to sell ad space to advertisers.
The Dos and Don'ts Of Direct Response
11/16/98, Chuck Hildebrandt, ClickZ. Say what you want about ad banners - they brand badly; they're ineffective; click rates are dropping through the floor; they're doomed as an online ad format....
Web Advertising DOES Work
5/24/99, Michael Fischler, ClickZ. Make sure your banner ads look good in print as well as online.
10 Tips for Designing Effective Banner Ads
4/17/98, J. Scott Hamlin,Web Review. What can you do as you wait for technology and connection speeds to catch up to this sudden growth spurt? Scott lets you in on some useful tips to help you create effective banner ads that result in the ultimate click.
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