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The Leading E-Business Solution...
5/16/2000, Neil Cohen, ClickZ. So how does one avoid all this marketing mumbo jumbo and create a unique message that actually communicates what your company does and resonates with your core target audience? Here are some tips...
With E-Commerce, Control Shifts To Customers
9/18/99, BizReport.com. At the conference, e-business speakers took turns at the podium declaring the customer the clear-cut winner in the e-commerce market, with the power to visit virtual stores with unlimited shelf space, name the price they want to pay for products and services, reject brand names in favor of products they discover by surfing, and shop without loyalty by clicking to a competitor's offer at Internet speed.
From Clicks to Bricks
11/8/99, Tom Stein, Chronicle Staff Writer. There's a new twist in the evolution of e-commerce: A handful of online companies are starting to move offline. They are opening up physical stores and showrooms as a way to better connect with consumers, bolster credibility and ultimately drive more traffic back to their Web sites.
Leading Indicators Of The Future
10/12/99, Cliff Allen, ClickZ. For an e-commerce web site, it doesn't take a statistician to predict that less traffic means there will soon be less revenue. But, there is a lot more to forecasting web activity and revenue than just looking at traffic reports.
IBM to offer e-commerce security standard
9/27/99, Joe Wilcox, CNET News.com. IBM is betting a new embedded security chip will increase PC sales to companies wary of the risks associated with e-commerce.
Business-to-Business Ventures Prospering Online
9/24/99, CyberAtlas. Nearly half of the business-to-business online e-commerce sites surveyed by ActivMedia that have been online for three years are currently profitable, according to a report.
Get SET to Reduce Chargebacks
5/30/00, Dana Blankenhorn, ClickZ. Credit card companies are cracking down on chargebacks. These occur when, for whatever reason, the credit card companies have to back-out (and charge back) a transaction.
For Local Merchants, Going Online Is a Test of Faith
10/11/99, New York Times. For many people dipping their toes into e-commerce, the process requires an element of faith -- whether for consumers concerned about security, investors uncertain of their return or retailers with no idea how consumers' online behavior will evolve. But for local merchants who want to participate in the world's hottest industry, faith is perhaps the biggest component of the business model.
Understanding The E-Consumer
9/27/99, Jennifer Stewart, Internet Day. Basically, there are two types of consumer: the involved buyer and the uninvolved buyer; and there are two types of products: those which have significant differences between brands and those which are largely indistinguishable.
IBM to launch e-biz security chip
9/27/99, Derek Caney, Reuters. Embedded chip will give a verifiable digital signature for electronic commerce activities.
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