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Web Site Development Budgets Expand
11/9/99, Cyber Atlas. Web site development costs have grown into a $10 billion industry, while revenues generated online reach $95 billion in 1999 and are expected to reach $226 billion in 2000, according to ActivMedia Research.
Free for the Surfing
10/8/99, Tom Spring, PC World. Internet World freebies include a new e-mail angle; simplify URLs, pay-per-view, and browser helpers.
Old business practice of barter gets a modern twist
10/13/99, Gordon Black, Seattle Times. Before money, there was barter. Trading one item for another is perhaps the oldest form of commerce.
Did Somebody Say 'Budget'
12/16/98, Greg Sherwin and Emily Avila, Click. As the year winds down, it's that time again when companies are wrapping up their year-end fiscal activities. This can mean finalizing and approving budgets, submitting capital budgets for the dreaded FY2000, and tying up loose financial ends.
Need a Bigger Web Site Budget? Show Your Boss This
6/3/98, Annette Hamilton, ZDNet-AnchorDesk.Executives are less willing to toss money at Web sites to keep up with the Joneses. Now they view sites as business propositions.
10 Easy Ways to Save Your Company Money
1/24/00, Jesse Berst,ZDNet. A recent study by International Communications Research finds 90% of U.S. small businesses anticipate benefiting from the Internet. Click for more. But many don't know how. Or how many money-saving opportunities are actually waiting for them online. So, with help from colleagues at PC Computing (click for more), here's a plan for using the Web to slash costs.....
Survey Says: Most E-Business ROI Not Measured
7/22/99, Bob Dorf, Inside 1to1. Primary Knowledge, a Silicon Alley startup founded by a handful of smart ex-Poppe Tyson senior executives, queried more than 25 leading-edge Internet marketers for the survey, including barnesandnoble.com, NetGrocer, MotherNature.com, e-centives, and Webstakes.
Strategic Advertising On A Dot Com Budget
9/23/99, Michelle Ellis, ClickZ. As we found out at the e-tailing conference in San Francisco, most consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Amazon-type word of mouth, where to advertise becomes very "strategic."
How To Budget Online Versus Offline
01/09/2000,Tig Tillinghast, ClickZ. How much of an online budget is appropriate relative to the total marketing spending on a brand? Of course, this depends on several things like the product category, target audience, etc.,
Create A High Profile Without Cutting Corners
7/20/99, Karen Wilson-Dooley, Global Internet Marketing News. I absolutely refuse to cut corners in my business, especially when my business reputation is at stake. Let's face it . . . our goal as entrepreneurs is to make money while saving money. However, if you are serious about making money, you will be willing to pay the price for certain things without cutting corners.
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