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Is Your Niche Too Thin?
11/9/99, Luria Pettrucci, InternetDay. The Internet is the ultimate medium for niche marketing, but when your niche is too thin, it is easy to reach the point of market saturation early. Targeting visitors too narrowly also increases the risk that you’ll miss even the audience you seek. Here’s why....
Tuned In
7/15/99, Lisa Hamm-Greenawalt,Internet World. Why radio advertising continues to be a no-brainer for many online brands.
Marketing Plan or Business Model?
8/27/99, Nick Usborne, ClickZ. This article is about the advantages of building your marketing plan into your online business model. Right from the start.
Time To Slow Down
11/15/99, Nick Usborne, ClickZ. Trouble is, when emails from your site are written quickly, without sufficient thought and care, you miss a great opportunity.
Profiling Vs. Privacy
11/16/99, Cliff Allen, ClickZ. The growing momentum in the use of profiles to target web and e-mail audiences brings with it a growing concern over consumer privacy.
What Does Viral Marketing Really Mean?
10/11/99, Jeffrey Graham, ClickZ. Simply put, viral marketing means creating messages that contain concepts within them that are absorbed by the people that come into contact with the messages. And making these messages compelling enough so that people pass them on.
Leveraging The Internet Underground
12/20/99, Jeffrey Graham, ClickZ. We recently conducted an online survey to find out just how prevalent this type of underground communication really was. We found out that almost 75 percent of respondents passed along jokes to friends via email.
Profile Sharing
12/7/99, cliff Allen, ClickZ. ....web marketers should start dreaming up ways to use the new profile sharing technologies that will be with us next year.
Word-of-modem
7/5/99, Silvia Sansoni, Forbes.com. For now, though, viral is hot (as in, "We've got to viral-market this"). "Almost 80% of the business plans we see have the word 'viral' in them," says Steve T. Jurvetson of venture firm Draper Fisher Jurvetson.
Do Incentives Work Online?
4/23/99, Nick Usborne, ClickZ. How effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives?
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